Part 2 of our Ask a Wedding Florist series dives into the most common questions about the design process of a weddings and events florist in the San Francisco Bay Area. From the initial inquiry process, to the sketches, moodboards, and renderings, to how we go about choosing flowers, and more!

I'm pulling back the curtain! If you’ve ever wondered what a wedding and event florist REALLY does besides playing with beautiful flowers, this series is for you! This post covers questions like "What does a wedding florist actually do?" to “How much do wedding flowers cost?” to “Where do you get your flowers?” and more.

The details of where exactly my journey into the world of flowers began, and how I've committed to evolving my craft over the last 19 (!!!) years.

This December I was joined by a lovely group for an intimate evening of winter wreath making at Eye for Pretty in downtown Danville. Attendees made one-of-a-kind creations in the coziest setting, kicking off the holiday season with friends.

A roundup of my favorite unexpected and overlooked wedding flowers for the winter season.

Newly engaged or planning a wedding!? A moodboard is the #1 tool for drawing inspiration and clearly communicating your wedding style to vendors. This in turn allows your vendors to collaborate to bring your wedding day vision to life! Here are 7 quick tips that will help you create a curated moodboard for your wedding and get you closer to that vision.

When it comes to the “behind the scenes” of my business, I’m an open book. So today on the blog I’m sharing more about a specific investment I made this year, my learnings (and fears and mistakes) around education in this industry, plus my suggestion for those weighing investments for yourself or your business.

Despite a pandemic, couples are finding new ways to celebrate their love in ways that fit their styles best. Read on as we hear from some of our favorite professionals in the Bay Area to bring you LOTS of inspiration plus HOW-TO TIPS for adapting your Bay Area celebration in meaningful ways.

I’d like to share with you a part of my creative process that I’ve found really helpful, especially in the past few weeks: vision boarding. Vision boarding is a tool I’ve implemented both in my personal life and in my business. Here’s what you’ll find in this post:

• The truth about vision boards

• Step-by-step instructions to create an effective vision board

• 3 real life examples of vision boards I’ve created

When Maxine’s family initially reached out to me in search of a floral designer for a dinner they were hosting, I had this strange feeling that I was meant to support them in some way. And then I read Maxine’s story, which hit so close to home for me.

Dreaming up a distant celebration once things are back to normal? Here’s a list of some of the best spots in San Francisco for private events AND ways to support them through this time. Whether it be an intimate wedding, anniversary party, City Hall elopement celebration, or wedding rehearsal dinner you’re planning, you won’t go wrong choosing any of these.

From day one of planning, Eliza and Ryland set out to create a memorable experience for their guests. And they wanted the floral concept to play a leading role. Read more about their autumn wedding at San Francisco’s historic Great American Music Hall.

When I was planning my own wedding, I had a lot of questions floating around in my head about the process of working with a floral designer. In this post I share the ways in which I typically work with my wedding clients, to help you understand what the planning process might look like for you. I hope you find it helpful! 

I recently had the privilege of collaborating with a talented group of vendors on a fall-inspired shoot. And I’m REALLY excited to share that it’s been featured on Green Wedding Shoes! In addition to the photos so beautifully captured by Sarah Eichstedt, I figured I’d share a bit below about what went into the floral design for this shoot.

A note to my husband Marc, on the eve of our one year anniversary. These selects are among my favorite moments from just one year ago.

Steph wanted to incorporate modern minimalism into the flowery elements found throughout the Conservatory of Flowers to create a sophisticated dinner party setting for her guests.

Rob and Jason stepped away from their hectic lives in St. Petersburg, Florida to travel to Napa Valley for their most important vacation yet. This time, they were back at their favorite destination to celebrate their love. That, and a weekend of obligatory wine tasting with their dearest family and friends.