Wedding Moodboard Guide: How to Curate an Aesthetic That Feels Truly Original

Creating a wedding that feels original starts with a well-curated moodboard. In this guide, couples and planners will learn how to turn inspiration into intentional design, avoid cookie-cutter trends, and build a cohesive visual plan that guides florals, tablescapes, and overall wedding style.

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Ask a San Francisco Wedding Florist: Frequently Asked Questions (Vol. 1)

I'm pulling back the curtain! If you’ve ever wondered what a wedding and event florist REALLY does besides playing with beautiful flowers, this series is for you! This post covers questions like "What does a wedding florist actually do?" to “How much do wedding flowers cost?” to “Where do you get your flowers?” and more.

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How to Plan a Modern Micro Wedding During COVID-19, featured on Martha Stewart Weddings

If you find yourself reworking your wedding vision due to COVID-19, I’m here to say that regardless of your Plan B or C, you can *still* accomplish a killer sense of style for your reinvented wedding day. In this post I share ideas for how to do this — from setting the tone early on, to experiential floral designs, to a memorable tablescape for you and your guests. Plus, a link to the full feature in Martha Stewart Weddings for more inspiration and planning tips.

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A Guide to Vision Boarding with Purpose

I’d like to share with you a part of my creative process that I’ve found really helpful, especially in the past few weeks: vision boarding. Vision boarding is a tool I’ve implemented both in my personal life and in my business. Here’s what you’ll find in this post:

  • The truth about vision boards

  • Step-by-step instructions to create an effective vision board

  • 3 real life examples of vision boards I’ve created

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A Dinner Dedicated to Someone Special

When Maxine’s family initially reached out to me in search of a floral designer for a dinner they were hosting, I had this strange feeling that I was meant to support them in some way. And then I read Maxine’s story, which hit so close to home for me.

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28 SF Restaurants Ideal for a Small Celebration

Dreaming up a distant celebration once things are back to normal? Here’s a list of some of the best spots in San Francisco for private events AND ways to support them through this time. Whether it be an intimate wedding, anniversary party, City Hall elopement celebration, or wedding rehearsal dinner you’re planning, you won’t go wrong choosing any of these.

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From Consultation to Installation: 7 Ways We Work With Wedding Clients on Floral Design

When I was planning my own wedding, I had a lot of questions floating around in my head about the process of working with a floral designer. In this post I share the ways in which I typically work with my wedding clients, to help you understand what the planning process might look like for you. I hope you find it helpful! 

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5 Steps I Took to Start My Own Floral Design Business in San Francisco

At times, starting my own floral design business in San Francisco has felt like one giant leap. But really, it’s been many baby steps. My hope is that by being transparent about my story, I can help inspire someone else to take a small step in the direction of their dreams.  From booking my first clients, to quitting my 9-5 job, and all the steps in between — read on to see how I did it.

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A Black Tie Wedding at SoMa’s 25 Lusk

For Lauren & Andres’ wedding at 25 Lusk, we drew inspiration from Japanese ikebana, minimalism, and bold architecture. Lauren’s hope was to use floral design to create impactful moments for her wedding guests. We focused her budget on one big ‘wow’ factor: a suspended installation piece for their ceremony. 

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