Q & A: Lea Stafford of Lea Stafford Events & Ethos West Collective
Lea Stafford, Lea Stafford Events
Today on the blog we have the amazing Lea Stafford of Lea Stafford Events and Ethos West Collective.
I first met Lea back in May through a mutual connection, and we immediately hit it off and started collaborating. Lea’s commitment to leading a life and business that is authentic and uniquely hers is inspiring. She’s not afraid to break the rules when it comes to experiential design and I can’t wait to see what comes next for her new brand launch.
In today’s post, Lea is sharing with us more about the inspiration and mission behind Ethos West, her hopes for the future of weddings and events, some of her favorite Black-owned businesses, and a sneak peek into the future of her business.
Q: Hey Lea, welcome! Tell us a little about yourself, where you’re located, and the services you offer.
I am a mother, wife, friend, and authentic lifestyle advocate. My business offers special event production and design services focusing on those who are willing to share their unique story. The next phase of business will concentrate on highlighting tips on how to maintain a healthy and sustainable living model. I am located in Oakland, Ca.
Q: Congratulations to you and your co-founders on the launch of Ethos West Collective! Can you tell us more about what inspired you to launch this, and the mission behind it?
Experiencing the lack of diversity and representation within this industry has been heavy on my heart for the past 10 years. Finding a creative and positive way to fill what I consider to be a major void became my mission about a year ago. I yearn for the same level of support and partnership opportunity as our non-Black community, it is crucial and vital to the health and sustainability of the wedding and events world.
When it came time to reach out to other professionals in the same space to support this vision, I knew I had to reach out to my local friends and creatives Chanda Daniels and Erica Estrada. I wanted a multi-talented founding team, uniqueness and truth were also very important to me. We each bring a little something different to the table. Chanda was tapped for her experience in the world of events and hospitality, and for her commitment to supporting equality. Erica was requested to join the founding team as I knew her creativity and passion for change would remain present in the spirit of the collective.
As a free-spirited non-conformist who holds a willingness not to play by the rules, I plan to drive the Collective's mission and tone by constantly encouraging a sense of community amongst the partners, members, and industry colleagues. My hope is that my push for equity will become the standard, and continue to be ever-present in both my storytelling and work.
Q: What are some ways couples can thoughtfully plan a wedding centered around values of inclusivity, diversity, and anti-racism?
It truly begins with self-reflection. In order to successfully plan and execute an authentic and value-driven wedding, you must identify what that means to you as an individual. Once that has been identified, you move forward with the pulling out the essential components, whether this means, people, food, visual stimulation, written content, location, etc. From there, you have created a sound base to move forward with the next steps in your planning process.
Q. What do you wish you saw more of in the wedding and events industry?
An unapologetic approach. I truly see a lack of diversity in not only the skin color represented, but also the design and tone of a wedding within our industry. We have got to do better when it comes to being confident in showcasing concept and design. Having a unique wedding that stands out from the next should be the norm and sadly, it is not.
Q: What are 3 of your favorite, most inspiring Black-owned design/wedding/maker businesses you follow on IG?
@maggisimpkins (engagement/wedding rings)
@joyproctor (event design)
@lynndunston (photography)
Q: Where do you find your inspiration, outside of Pinterest?
I find inspiration in my natural surroundings, food & beverage, and movies/shows.
Q: Can you give us a sneak peek into your design process?
The first step is to get to know the client I am partnering with on a deeper level. I pull out their values and goal for their wedding or event day. From there, I strip it all down to the essential elements, isolating the story or mission. I then identify the appropriate colors, and core texture to be used to share the story. Finally, the experience is introduced. An experience is necessary (in my opinion) to keep folks engaged, and my hope is that it will serve as a gentle reminder for the very reason they are gathering and celebrating.
Q: What does the next chapter of Lea Stafford look like? Where do you see yourself and your business 5 years from now?
I am currently working on the launch of my lifestyle brand. When I began my event planning and design company, I knew the long term goal was to become a lifestyle brand. Home entertaining tips and tricks, bespoke home good products, recipes, as well as event planning and design will all be offered under this brand's umbrella. What makes this particular model a bit different is that its mission is to bring the people a platform that amplifies the voices of a community artists that have been marginalized. I will partner with local farmers and BIPOC creatives highlighting their stories, encouraging the concept of local participation, as well as offering high quality and sustainable goods. This is my way of living in my truth, experiencing my love daily, and giving back to the community that has raised me.
Thanks so much for joining, Lea!
GET IN TOUCH
email: lea@leastafford.com
instagram: @leastaffordevents
website: www.leastafford.com