Ask a Wedding Florist: Frequently Asked Questions Vol. 2

Welcome back to my Ask a Wedding Florist series, where I answer the most common questions about what it’s really like to be a floral designer for weddings and events in the San Francisco Bay Area.

We know that life’s biggest celebrations aren’t about playing it safe. So for couples who want to surprise and delight their guests, we offer a full-service floral experience that goes beyond expectations.

In collaboration with your planner and vendor team, we craft a one-of-a-kind floral vision that feels intentional, personal, and beyond imagination. From artful bouquets and personal florals to detailed tablescapes and dramatic large-scale installations, we thoughtfully design every detail. Our goal is that our clients’ wedding florals are more than just beautiful; they’re unforgettable.

Here’s a bit of a behind the scenes peek at what goes into our design process.

THE DESIGN PROCESS

1 - Do you work with event planners and designers?

Yes! Every wedding, event, and corporate client I work with has a planner or designer who leads the overall design aesthetic, then brings in vendors who align with that vision. We’ll collaborate closely to create a floral design that feels cohesive and intentional. Here are some of my favorite planners in the San Francisco Bay Area/Northern California to partner with time and time again:

• Harlene Events

• Meag Breanne Events

• Jacinda Weddings & Events

• Small Blue Planet

• Stafford Creative & Co

• Lorelle Events

• Olivia Grace Events

• Riley Loves Lulu

2 - What does the design process look like from inquiry to event day?

The process kicks off with a consultation meeting where I’ll ask questions like:

• What mood would you like the flowers to evoke?

• Is there anything specific you want to avoid?

• What’s your personal style?

• What inspires you/your event?

• What will you be wearing?

• What are your biggest fears when it comes to your floral designs?

• What sort of experience do you want for your guests?

Most clients have a Pinterest board or design deck as a starting point. I don’t like to copy and paste so I’ll evolve that vision, apply color theory, gather inspiration, and let ideas marinate before presenting a custom floral design concept. From there, we refine it together — ingredient selection, vessels, candles, rentals — until it’s time to bring it all to life.

3 - Do you sketch or mock up designs before creating them?

Often! A lot of my ideas don’t exist on Pinterest, so a sketch or rendering is a really helpful tool for communicating my vision to my clients and my team.

For some events we’ll do what is called a ‘mockup’ (a curated preview of the event’s florals, usually a tablescape) to refine details like palette, textures, size, and overall vibe. It’s a great way to ensure everyone is aligned before event day.

Here’s a digital rendering I created for a wedding tablescape with Meag Breanne Events.

And here’s how it turned out IRL:

Photography: Chelsea Gee Photography | Planning: Meag Breanne Events

4 - How do you choose which flowers to use in a design?

The season and palette always determine my starting point. I’ll use a mix of tools (like this book and the color wheel), chat with my suppliers, and browse the market in person to get inspired. I’ll go back to the client’s goals and objectives and focus on choosing blooms that match that. I am specifically looking for:

• The star of the show — one super special bloom to set the tone for the palette

• Two-toned blooms — a flower with two colors from the palette for harmonious color blending

• An added ‘pop’ — usually a complementary color or unexpected texture for contrast

• Non-floral elements — think plants, fruits/vegetables, rocks, moss, and textiles, for an artful look

That’s all for today! Up Next: The Logistics Behind Wedding & Event Florals — including a look at what it’s like transporting thousands of dollars of fresh florals on a hot summer day, what happens to flowers after an event, and more. Got a burning question? Send me a DM or share it in the comments here, and I’ll be sure to answer in a future post!

Let’s Bring Your Floral Vision to Life!

With us, every design is an original work of art. And every event gets our undivided attention. Whether it’s a showstopping ceremony installation or a nuanced tablescape moment, we design experiences that will have your guests talking long after the event ends and have you focusing on the moments, not the details.

Inquire here to schedule a consultation, and we can start a journey together that will elevate your vision beyond the imaginable.

My Journey into the World of Flowers + How I'm Evolving my Craft

I hardly ever share the full details of where exactly my journey into the world of flowers began, and how I've approached honing my craft over the last 19 (!!!) years. But today I’m sharing it all!

Below are the three main avenues of flowers I've explored along the way, including how I commit myself to continually evolving my craft.

1 - The Flower Shop

My first-ever job was as a salesperson at my local flower shop back in Pennsylvania. I worked there through high school and college, taking phone orders, memorizing flower names, sweeping floors, and breaking down flower boxes. Eventually I graduated to designing handheld bouquets, refining their website, and taking simple wedding orders. The hands-on experience was invaluable. It gave me an ego-free launch into the elusive and seemingly glamorous world of flowers. Don’t be fooled! I relate running a flower shop to running a restaurant — It’s exhausting. It’s dirty work. There are kind customers, then not-so-kind customers. But at the end of each day, the profuse scent of fresh flowers would follow me to my car and back home and I’d think to myself — how lucky am I to be able to work with my hands (and flowers) each day.

2 - Freelancing Part-Time

After I moved to San Francisco from Philadelphia for a career in tech, I rediscovered the world of flowers via freelancing and booked jobs with other wedding and event florists on weekends. Freelancing taught me so much about different techniques, styles, and Bay Area wedding venues, all while expanding a very supportive network in the floral community that I still rely on! I always recommend freelancing to anyone getting started, as it gives you a real life behind-the-scenes experience of what it means to be a wedding and event florist without the commitment of running your own business with your own clients. Ultimately I knew I always wanted to run my own business (both of my parents were small business owners and I grew up appreciating what comes with that lifestyle) — so once I had a few of my own bookings under my belt I launched my business (more on that story another time!).

3 - Investment in education

A mix of 1:1 workshops, semesters with a local community college, online flower courses, and ongoing business coaching/mentorship have evolved my designs, techniques, and business processes. I make it a goal to invest in a few of these each year so that I constantly learn and evolve, and never get stuck or stagnant in set ways. Additionally, every single client and planner collaboration allows me to expand and stretch my imagination — and I feel so grateful to have the opportunity to share my art with each.

May we never stop learning and evolving!

A Dreamy Summer Elopement on Mt. Tam

When Britney and Tyler made the decision to postpone their wedding reception to 2021, they looked to their vendor team to help them pull together an intimate elopement celebration that takes ‘picnic’ to the next level.

They chose a spot on Mt. Tam in Marin County, California that overlooked the Pacific, and invited their immediate families to stand beside them. After they exchanged their vows and popped champagne, they sat down for a picnic overlooking the ocean and the most beautiful sunset. What a sweet, sweet way to say I Do!

For Britney’s bouquet, I drew inspiration from the hills of Marin and the ethereal texture of her gown. I incorporated soft silky blooms like butterfly ranunculus, neutral dried textures that matched the golden hillsides, and pops of creamy blush.

For their picnic tablescape I played with composition and mixed and matched different floral elements like ceramic bud vases, a light and airy centerpiece, and cake flower accents to create a lush setting for their intimate dinner.

Fine art film photographer Shannon Yen Photography perfectly captured their day. 

VENDORS 

Photography: Shannon Yen Photography

Event Design: Nat and Co. 

Floral Design: Anastasia Andenmatten

Anastasia Andenmatten is a floral design studio based in the San Francisco Bay Area with a modern approach to customizing florals for weddings, businesses, and events.

7 Tips for Creating Your Wedding Moodboard

Newly engaged or planning a wedding!? You likely fall into one of three camps: 

1. Your wedding Pinterest board has been done for approximately five years 

2. You’re officially engaged so technically speaking, you can now start your wedding moodboard 

3. Even the thought of the above gives you anxiety. You have no idea where to start!

Regardless of which camp you fall into, you may wonder why is a moodboard important? In this blogpost about vision boarding, I bring up the Law of Attraction which is the ability to attract into our lives whatever we are focusing on. Images can be used as tools to send messages to the universe about your hopes and dreams. Sounds a little woo-woo, so let me bring this back to wedding planning. Photos are powerful. When it comes to planning a wedding, a moodboard is the #1 tool for drawing inspiration and clearly communicating your wedding style to vendors. This in turn allows your vendors to collaborate to bring your wedding day vision to life!

Here are 7 quick tips that will help you create a curated moodboard for your wedding and get you closer to that vision.

1 - KNOW WHERE TO START WITH WEDDING INSPIRATION

As a platform, Pinterest can be overwhelming. Simply start saving images that are beautiful to you. Be consistent and only pin the stuff you truly love, and look for their ‘More Ideas’ feature. Over time, Pinterest will get to know you better through their algorithm, and suggest better and better content to you. 

Once you know more specifics of what you’re looking for, avoid vague search terms such as ‘wedding flowers’ and opt for keywords that match the exact thing you have in mind, e.g. ‘minimalistic and contemporary wedding table flowers.’

If browsing Pinterest doesn’t work for you, that’s okay too! Add the 'Pin It' button to your browser (instructions here), which will allow you to quickly and easily pin images from other websites as you find inspiration along the way. Here are a few other inspiration sites I love:

• Hello May

• Lane

• Harpers Bazaar 

• Style Me Pretty

• Martha Weddings

• Green Wedding Shoes

• Ruffled Blog

2 - DUMP PINTEREST FOR INSTAGRAM

While it can be argued we don’t need *more* reasons to scroll IG, your feed is likely already curated with images relevant to you, your style, and your aesthetic. Instagram’s Save feature comes in handy if you stumble upon imagery you love. Save everything you love in one spot or separate folders -- e.g. wedding flowers, wedding bands, wedding dresses. 

3 - GO BEYOND SOCIAL MEDIA FOR INSPIRATION

The opposite of everything I’ve said above, right!? But it’s really easy to go down a rabbit hole and be influenced by what everyone else’s wedding looks like. Don’t limit yourself to what you see on social media. Look to the architecture around you, scenic views, music, books, magazines, and photos from your travels. 

4 - SIMPLIFY, SIMPLIFY, SIMPLIFY YOUR VISION 

This might sound counterintuitive, but by limiting the number of images to the select few that *truly* speak to you, you’ll prevent yourself from feeling overwhelmed and leave more space for imagination. I find it helpful to create one overarching ‘Our Wedding’ board that’s limited to 10-20 images max of your *overall vision*, making sure they’re both aspirational but also realistic for your day and budget. Try 1-2 images for each of these elements:

• Venue vibe (e.g. the indoor or outdoor spaces you’re using or envisioning/whatever elements made you fall in love with that venue, images there that speak to the season — fall, winter, spring, summer) 

• Florals (e.g. either the floral palette, or a few images you’re drawn to for table flowers, a focal flower installation, your bouquet, etc.) 

• Table settings (e.g. flower-full or candle heavy, tablecloths or bare wood, modern flatware or traditional) 

• Furniture (e.g. tables, chairs, lounge furniture)

• Lighting (e.g. market lights, candlelight, pendants)  

• Fashion (e.g. your dream dress or tux) 

• Hair/makeup (e.g. an overall look you’re digging) 

• Paper suite (e.g. an invite, menu, or escort cards) 

• Photography (e.g. an image that evokes the style you’re drawn to, and a moment you’d love to experience on your day)

• Something unique to you (e.g. that icecream truck you’d love to have, or dream signature cocktail) 

These images should be less about specific details you’re aiming for, but images that evoke how you want your day to *feel* overall. 

Once you’ve locked that in, you can always create sub-boards (aka a ‘Section’ within a board if you’re using Pinterest) for each element, following the same practice of limiting each to 10-20 images.

5 - TIDY IT UP 

Once you’ve really honed in your initial vision and start making decisions, delete anything off your board that no longer speaks to you or fits with your day. Ask yourself:

• Do I love this image?

• Why did I pin this in the first place?

• Are there other images on my board that are super similar?

If you were to share your board with others, they should be able to pick up on your vibe and style immediately. By keeping your boards as curated as possible, you avoid confusing yourself and vendors about the intended design direction. 

6 - SHARE YOUR MOODBOARD WITH WEDDING VENDORS 

Share your moodboard with all of your design-centric vendors (e.g. planner, rental company, florist, cake, hair/makeup). Explain specific things you like *and don’t like* about certain images. Then leave it to the pros to take it from there! Your wedding day should be uniquely you, meaning the moodboard should only act as initial guidance as your vendor team seeks to up-level it way beyond that. 

7 - JUST WALK AWAY FROM ALL WEDDING INSPIRATION 

My *biggest* piece of advice if you want it? If you’re prone to indecision or feeling overwhelmed, walk away once you’ve reached this step. Shut it down -- no more Pinterest browsing, no more Instagram scrolling. Delete the apps if you need to! I did this myself when planning my own wedding and it was the best way to bring about peace of mind. Stay confident in your decisions and don’t second guess yourself. You have so much more to focus on looking forward to, like marrying the love of your life!

LET’S CHAT

For more planning tips, head back to my blog for posts like tips for finding your perfect wedding florist. I am currently accepting wedding inquiries for 2022. Schedule a complimentary floral consultation here. I’d love to hear more about your day!

Anastasia Andenmatten is a floral design studio based in the San Francisco Bay Area with a modern approach to customizing florals for weddings, businesses, and events.

A Guide to Vision Boarding with Purpose

Two weekends ago I sat on the couch and read the NYTimes. It was cold and rainy outside. If all went according to plan, we would have been in the desert, a place I go once a year during the off-season to rest, reset, and renew inspiration. But life changed very quickly for all of us. 

Then it occurred to me that yes, life is very different now. But can’t we still find inspiration around us? Dream about the future?  

“Hope will not be cancelled. May we lean into the good stuff that remains.”

— Jamie Tworkowski

I think we can all benefit from hope and inspiration right about now. So I’d like to share with you a creative process I implement for both my personal life and my business: vision boarding. Vision boards serve as a tool to not only clarify your goals, but actually manifest destiny. I know it sounds cheesy, but hear me out. Here’s what you’ll find in this post: 

• The truth about vision boards 

• Step-by-step instructions to create an effective vision board 

• 3 real life examples of vision boards

WHAT IN THE WORLD IS A VISION BOARD?

A vision board is a physical representation of your aspirations, curated by you and for you, to serve as a tool to help those aspirations come to life. It can be a collage of magazine clippings on a bulletin board, a PDF of imagery that’s saved as your phone’s wallpaper, or anything in between. Also known as a mood board, dream board, inspiration board, or design board.

Think of it as like...Pinterest, but intentional? And without targeted ads.

WHY MAKE A VISION BOARD? 

The majority of people are visual learners. Consider the Law of Attraction, which is the ability to attract into our lives whatever we are focusing on. By putting images in front of you, you are sending a message to the universe about your hopes and dreams, and opening yourself up to inspiration and guidance.

If you’re eye-rolling right now, I totally get it. That used to be me. But then I tried vision boarding and, seriously, I found it really helpful. As a creative process, vision boarding: 

• Takes you away from your daily routine and gets creative juices flowing 

• Brings you clarity, by taking the noisy jumbled thoughts in your head and organizing them into a crystal clear picture of what it is you want 

• Serves as a daily reminder to stay motivated to achieve your goals 

• Opens you up to new sources of inspiration as you start to hone your vision 

HOW CAN I MAKE ONE THAT WORKS FOR ME?

By looking at your vision board as a tool with a specific purpose, rather than just a collage of pretty pictures, it’s more likely to help you manifest your vision. 

Below are 8 steps to creating a vision board that works for you. 

#1 - Have a Purpose 

Think about what areas of your life seem most overwhelming or in need of a change, or a challenge ahead. Lean into that one specific goal as you design your board. Here are some examples of specific purposes: 

• Business - a design visualization for a client 

• Special Event - inspiration for hosting your friend’s bridal shower

• Personal - images that propel your health goals 

• Career - what your dream business looks like 

• Travel - places, people, food for the trip of a lifetime 

• Home - how you envision your first home, or a room makeover

#2 - Set the Mood

I recommend finding some uninterrupted time and space for yourself to do this solo. Grab your beverage of choice, light your fave candle. If you’re into journaling, put pen to paper and list out your goals for the board. If you meditate, or rely on music, do it. By setting the mood, you will find that you’re already on the right path.

#3 - Curate Imagery 

Start by looking around you to find what inspires you most: the architecture in your neighborhood, the views from your window, the colors and textures of your wardrobe, books or magazines, photos from past travels, quotes or lyrics. 

The secret to finding imagery that evokes feelings is to have no agenda. Aim to collect images that speak to you. Avoid the literal interpretations of what you want in your life, and instead simply focus on how an image makes you FEEL. Here are a few platforms I use for this: 

• Pinterest: This tool can be especially overwhelming. But instead of using keywords to find the exact thing you have in mind, simply start saving images that are beautiful to you. From there, Pinterest will serve you related images via the ‘More Ideas’ feature and eventually you’ll find images you love. 

• Instagram: Your feed is likely already curated with images relevant to you, your style, and your aesthetic. Instagram’s Save feature comes in handy. Under ‘Saved’ you can save everything you love in one spot or under separate folders. 

• Tumblr: For tons and tons of images and content 

#4 - Add Variety 

Your vision board doesn’t need to be limited to just images. Try adding color palettes, fabric swatches, quotes or mantras you find inspirational, or sketches. Nothing’s off limits. By adding some variety, the board will have more depth. 

#5 - Simplify, Simplify, Simplify 

It’s okay if you end up with a ton of inspiration. But the point of a vision board is not to overwhelm yourself. It should instead give you clarity when you need it most. Try limiting your board to 7-15 images that truly speak to you. By limiting clutter and chaos on your board, you can limit clutter and chaos in your mind. And a selective vision will feel that much more attainable.

#6 - Choose your Medium

You’ll want to showcase your vision board via a medium that suits your lifestyle.This could be your phone or desktop background, cork board, wire grid panel, or simply a collection of images taped to your wall. 

#7 - Get to Designing   

It’s time to pull everything together. If you’re going the old-fashioned route, all you really need are scissors, glue or tape, and a place to put it all. If you’re going digital, here are a few tools I’ve tried: 

• Adobe: I’ve used both InDesign and Spark for boards before and love them. Note: Adobe is subscription-based and comes with a learning curve. 

• Canva: The most user-friendly and cost-effective in my opinion. Their free version is where I design my floral design clients’ design boards as well as my own vision boards (examples below).

• Google Doc: A familiar tool never fails. This is a simple and free option to organize your images.

#8 - Look at it Daily

Display your vision board prominently in a place you frequent, e.g. above your desk, on your closet door, as your phone background or computer wallpaper. Let it serve as your daily reminder that your dreams can be your reality. 

Here are a few real life examples of vision boards to give you some ideas and help you get started.

SAMPLE A. —

CLIENT DESIGN

SAMPLE B. — MY BUSINESS

SAMPLE C. — MY WEDDING

I hope you feel inspired to try this creative process. At the very least, may this bring you light, or inspiration, or some sense of clarity or purpose during these uncertain times. 

If you end up trying this, let me know!

Follow me on IG @anastasiaandenmatten and send me a DM

28 SF Restaurants Ideal for a Small Celebration

The truth of the matter is, pandemics can’t stop us from celebrating life’s most special moments. While events may be postponed as we focus on our role in social distancing, they are not canceled altogether. The fun will go on. In fact, I have a hunch post-pandemic celebrations will be even more special. 

Dreaming up a distant celebration once things are back to normal? With the help of industry friends, past and current clients, and *personal* research (meaning I personally ate all the foods and drank all the drinks) I’ve compiled a list of some of the best spots in San Francisco for private events.

The list isn’t limited to restaurants, but also includes cafes, bars, and intimate private event spaces. Whether it be an intimate wedding, anniversary party, City Hall elopement celebration, or wedding rehearsal dinner you’re planning, you won’t go wrong choosing any of these.

NOTE: Given many small businesses are truly hurting during this time, please consider supporting any of which you’re a big fan. Below I note specific ways some of these local San Francisco spots need our help, but a few general ways to support local businesses right now include:

• Ordering take-out or delivery

• Purchasing gift cards to gift others or use for future date nights

• Submitting a 5-star review on Google or Yelp

---

1. OCTAVIA

Neighborhood: Pac Heights

Known for: the chef’s table situated in the middle of the kitchen for prime mealtime interaction

No. Guests: 12-70

Website: www.octavia-sf.com

To help, donate to their employee fund here

2. ABV

Neighborhood: Mission

Known for: cocktails that are simply out of this world

No. Guests: 20-150

Website: www.abvsf.com

To help, donate directly to a fund established for their team members here 

3. BERETTA

Neighborhood: Mission

Known for: the inventive cocktails and thin crust pizzas that make this a true San Francisco staple

No. Guests: 45

Website: www.berettasf.com

4. CENTRAL KITCHEN 

Neighborhood: Mission 

Known for: the industrial loft space feat. family-style meals by Chef Thomas McNaughton of Flour + Water (remember P+C’s springtime wedding here??)

No. Guests: 16-100

Website: www.centralkitchensf.com

5. CERF CLUB

Neighborhood: Tenderloin

Known for: an artistic and eclectic backdrop just begging for a modern minimalistic wedding

No. Guests: 60-108

Website: www.cerfclub.com

6. CHE FICO

Neighborhood: Nopa

Known for: handmade pasta and Neapolitan pizza in what was once an auto body shop

No. Guests: up to 16

Website: www.chefico.com

To help, support their efforts to buy up to 120 dinners for those in need EVERY SINGLE night here      

7. COOKHOUSE

Neighborhood: North Beach

Known for: the blank slate, state-of-the-art loft kitchen that will have you plotting to move in full time

No. Guests: 8-30

Website: www.cookhousesf.com

To help, donate funds to support their staff here

8. ANGLER

Neighborhood: Embarcadero 

Known for: the taxidermy-filled Game Room feat. a life sized bear and top notch oceanic fare

Website: www.anglerrestaurants.com

To help, donate directly to a fund established for their team members here or purchase gift cards to Saison and Angler on their website

9. DEL POPOLO

Neighborhood: Nob Hill

Known for: the cozy heated garden patio and the wood-fired pizza made famous by their truck

No. Guests: 50-125

Website: www.delpopolosf.com

To help: donate to their employee fund here

10. THE DORIAN

Neighborhood: Marina 

Known for: Stylin digs in the heart of the Marina 

No. Guests: 10-250

Website: www.doriansf.com

11. FIORELLA

Neighborhood: Richmond District

Known for: the ‘grammable Bay Area Toile wallpaper and thin-crusted Neapolitan pies

No. Guests: 20

Website: www.fiorella-sf.com

12. THE SNUG 

Neighborhood: Pac Heights 

Known for: comfy vibes (hence the name), small-producer beers and wines, and upscale California comfort food

No. Guests: 10-135

Website: www.thesnugsf.com

13. FOREIGN CINEMA

Neighborhood: Mission

Known for: their outdoor heated courtyard in full view of the nightly ‘drive-in’ style film (remember M+K’s winter wedding here?)

No. Guests: 12-350

Website: www.foreigncinema.com

To help, donate funds directly to their employees here or order their cookbook here

Image by Hillary Jeanne

14. LE MARAIS BAKERY

Neighborhood: Marina & Castro

Known for: canapés, champagne, patisseries … and my personal favorite, raclette

No. Guests: 20-150

Website: www.lemaraisbakery.com

15. LEO’S OYSTER BAR

Neighborhood: FiDi

Known for: Have ya seeeeen the interiors? The raw bar and speakeasy ain’t too shabby either

No. Guests: 14-110

Website: www.leossf.com

16. MARIANNE’S

Neighborhood: SoMa

Known for: the beautifully appointed speakeasy style salon behind The Cavalier

No. Guests: 20-50 

Website: www.mariannessf.com

17. MARLOWE

Neighborhood: SoMA

Known for: the neighborhood bistro ambiance and definitely the burger

No. Guests: 16-90

Website: www.marlowesf.com

18. STARBELLY

Neighborhood: Castro 

Known for: the heated patio and casual friendly neighborhood vibes 

No. Guests: 20-110

Website: www.starbellysf.com

19. MISTER JIU’S

Neighborhood: Chinatown

Known for: beautifully executed Chinese cuisine and their new Moongate Lounge

No. Guests: 80

Website: www.misterjius.com

To help, donate directly to a fund established for their staff here

20. QUEENS

Neighborhood: Inner Sunset

Known for: Korean classics and a communal table for a cozy celebration in this superette 

No. Guests: 8

Website: www.queenssf.com

To help, purchase gift cards here to directly benefit employees and neighborhood businesses

21. STABLE CAFE

Neighborhood: Mission

Known for: the gorgeously manicured garden smack dab in the middle of hustle and bustle

No. Guests: 100

Website: www.stablecafe.com

22. SCHOOL NIGHT 

Neighborhood: Dogpatch

Known for: hand-crafted pisco, agave and whiskey cocktails and Latin-inspired bites 

No. Guests: 85-120

Website: www.schoolnightsf.com

23. TROU NORMAND

Neighborhood: SoMa

Known for: The heated patio and host-your-own-charcuterie parties

No. Guests: 12-100

Website: www.trounormandsf.com

24. UNGRAFTED

Neighborhood: Dogpatch 

Known for: the fancy wines in an approachable setting

Website: www.ungraftedsf.com

To help, order a meal kit with paired bottle and tune in for virtual Monday Blind Tastings here

25. WAYFARE TAVERN

Neighborhood: FiDi

Known for: the multitude of well-appointed gathering spaces (and their burger)

No. Guests: 16-80

Website: www.wayfaretavern.com

26. WILD SEED

Neighborhood: Marina

Known for: an approachable plant-based menu crafted by omnivores 

No. Guests: 40-60 

Website: www.wildseedsf.com

27. TWENTY FIVE LUSK

Neighborhood: SoMa

Known for: its vibbbe (previously a meatpacking and smokehouse facility), cocktails, and rooftop terrace. Remember L + A’s black tie wedding here??

No. Guests: 15-650

Website: www.25lusk.com

Image by Dani M Photography

28. PARK TAVERN 

Neighborhood: North Beach

Known for: their private Eden Room and the deviled eggs 

No. Guests: 50-60

Website: www.parktavernsf.com

Okay so tell me, what did I miss?

Please share your favorite SF spots for private events in the comments below!

Mister Jiu’s image by Buena Lane

Cerf Club image by Olivia Marshall

Stable Cafe image by Lauren Crew

Trou Normand image by Vicki Grafton

An On-Stage Wedding at San Francisco's Great American Music Hall

THE COUPLE

Eliza and Ryland met while performing together. With a shared love for music and the arts, does it get any more fitting and perfect than San Francisco’s historic Great American Music Hall as the venue to celebrate their love!? 

THE FLOWERS

From day one of planning, Eliza and Ryland set out to create a memorable experience for their guests. And they wanted their floral design to play a leading role. 

They planned to exchange their vows on-stage under #allofthelights. And that was the only cue needed: the stage was the perfect spot to focus their investment on a focal floral installation designed around their chuppah. Grapevine and smilax vine grew organically up and around the structure, while clusters of vibrant fall flowers including dahlias popped in the limelight.

Eliza’s art deco-inspired bridal look was complimented by a bouquet of rich, moody, jewel-toned autumn blooms and foliage. Ryland looked extra dapper in his navy suit, with a boutonniere featuring a calla lily -- Eliza’s favorite flower. 

GRATITUDE

Eliza and Ryland, you are so clearly and dearly loved by so many. Thank you for having me play a part in your day, and for placing your full trust in me — all the way from Brooklyn, NY no less!

Floral Design: Anastasia Andenmatten |  Photography: Michaela Joy Photography Venue: Great American Music Hall | Wedding Dress: BHLDN  | Hair/Makeup: FaceWest Studio | DJ: Dart Collective

7 Ways We'll Work Together | Weddings

Photography by Hillary Jeanne

When I was planning my own wedding, I had a lot of questions floating around in my head about the process of working with a floral designer. What if I change my color palette? (I did.) What if I up my total bridesmaids count from 2 to 20?! (I most definitely did not.) How will we communicate? When will I hear from you next? Will we do a venue visit together to help me visualize everything? I have so. many. freaking. questions. Help.

Below I outline the ways in which I typically work with my wedding clients. This is a literal copy and paste from the introductory welcome packet I share with my couples. BUT it’s designed to be a general framework to help you understand what the planning process will look like. I hope you find it helpful! 

1 - CONGRATS 

First thing’s first…CONGRATS! Your wedding will be beautiful and original, I can feel it. I’d love to guide you there in a fun, organized, and approachable way. Feel at ease sharing and discussing your ideas with me from day one. I am with you every step of the way.

2 - LET'S CHAT  

A brief online questionnaire allows me to understand the basics of your special day. From there, we'll schedule a 30-45 minute phone consultation to discuss your vision, your expectations, and my services. Most importantly, we'll get to know each other and determine if we’ll be a great fit. Generally, it’s good to start these conversations between 9-12 months out from your wedding day.

3 - IT'S OFFICIAL 

Following our initial consultation, I will send you a proposal outlining my suggestions for your day. This proposal is designed to be a transparent and starting price quote. Throughout our planning process, you’ll have the opportunity to make revisions as plans evolve. An abbreviated vision board will be included, which will be further expanded midway thru planning. With a signed service agreement and deposit, you are officially on my calendar. Take a break! Another big decision checked off.

4 - KEEP IN TOUCH 

Let your ideas and visions evolve. All of our shared details and communications will live in Honeybook for you to reference throughout the planning process. I'm available via email and scheduled phone calls and dedicate my weekends to making dream events a reality for my clients.

5 - DESIGN CONSULTATION 

2-3 months out, we will meet to fine-tune the details of your designs. This includes color palette, flower ingredients, vases, ribbons, and more. Plans evolve and change, so I'll take this time to revise your proposal until it’s perfect. Now it's time for you to enjoy your final countdown while I give your designs full focus.

6 - LOGISTICS CHECK-IN

30 days out, I’ll gather logistics from you or your planner, such as timeline, locations, vendors, and the oh-so-important Instagram handles :) These details help me ensure your big day is the best ever. This is also an opportunity for final tweaks to your flower order. One more month!

7 - THE BIG DAY 

I book a limited number of weddings per season to allow me to truly focus on your day. My team manages the installation and cleanup of all floral arrangements in coordination with other vendors so that you can focus on your celebration. Thanks to all the advance planning, it will be the best day ever.

LET’S CHAT!

I am currently filling remaining slots for 2020, and booking into 2021. Click here to schedule a consultation. E: hello@anastasiaandenmatten.com | IG: @anastasia_andenmatten

Anastasia Andenmatten is a private design studio based in San Francisco, CA with a modern approach to customizing florals for weddings, businesses, and events. Featured in Style Me Pretty & Green Wedding Shoes. Named a 2020 WeddingWire Couples' Choice® in the San Francisco Bay Area.

9 Tips For Finding Your Wedding Florist

Photo by Nathalie Cheng

Planning a wedding is often times one big learning process, and finding your florist can seem so daunting. Having just planned my own wedding a year ago, I recall the overwhelming sense of indecision and what seemed like never-ending vendor searches. I’ve enjoyed coaching my couples through their wedding flower planning, so I figured I’d share some tips on information to think through as you navigate your own search for your wedding florist. 

1 - RUN THE NUMBERS

This part is no fun, but it’s important and worth getting it over with so you can move onto the exciting stuff. On average, florals account for 10% of the overall wedding budget. Big cost factors can include number of guests, location, date, size of bridal party, and quantity and types of arrangements. I give my prospective couples a checkbox-style list of arrangements to select from as a starting point. Determine at a high-level the types of arrangements you’ll be needing for your ceremony, cocktail hour, and reception and rank them in order of importance. Be realistic and know what you’re comfortable spending. 

2 - KNOW YOUR PRIORITIES AND LEAN IN 

Envision your day and the parts of it that are most important and exciting to you. While it would be nice to have ALL THE THINGS, know where you’d like to save v. splurge. My #1 recommendation is always to go for impact, whether that be a killer ceremony setup or a suspended installation over the dance floor or a photo opp moment at cocktail hour. These are the things people notice, and is a great way to focus a budget. I love working creatively with my couples to make the most of their budget, and this is where you can have some fun with your floral designer.  Tip: Don’t be afraid to go with your gut and be vocal about your priorities. This is your day and it should be unique to you.  

3 - DETERMINE YOUR LIKES & DISLIKES 

This seems counterintuitive, but when you’re unsure of where to begin, knowing what you DON’T like can be a great starting point. Think about colors, textures, shapes, styles, vibes. For example, someone who isn’t into rustic bohemian may be more drawn to modern minimalism. Maybe you can’t stand the scent of lillies, but jasmine takes you right back to that vacation where you got engaged. Ruling things out will bring you closer to figuring out what it is you DO like. 

4 - GO BEYOND PINTEREST

It’s really easy to go down a Pinterest rabbit hole, influenced by trends and what everyone else’s wedding looks like. But there’s no reason to limit it to what you see on Pinterest. Go beyond the typical wedding planning sites to find inspiration around you, whether that be nature, architecture, food/drink, travels, fashion, art, or music. Come up with a vision board of a limited number of images that truly speak to you. Keeping it simple will prevent you from overwhelming yourself and your floral designer!

5 - FEEL THE FEELS 

Meditate on your wedding vision for 5 minutes. What are you dreaming of? What do you want your guests to feel as they enter your ceremony? When they sit down to dinner? What do you want to see in photographs on your 5, 10, 20th wedding anniversary?⁣ Come up with a few words that best explain the feelings you want to elicit. Flowers have the power to create an experience for you and your guests. 

6 - GO BACK TO THE BASICS 

If the tips above still make the process feel overwhelming, consider the most basic details of your day that you’ve already locked in, like venue, date, and attire. These are great starting points for inspiration and your floral designer can help create a vision. For example, one of my 2019 brides had no idea what she wanted her floral design to look like, but she knew her ceremony was taking place on a dramatically lit stage at an epic, historic San Francisco music hall. Together we decided the stage would be our focal point for the entire design and focused the designs around one large installation there.

7 - CONSIDER THE SEASON

Seasonality plays a role in availability and pricing of flowers and is worth keeping in mind. For instance, peonies can be quite pricey and hard to find outside of spring while dahlias grow in abundance locally throughout the fall. This isn’t something you need to study up on; the right floral designer will guide you through this. When sticking to seasonal flowers, you are often more likely to save money and also have the freshest stems for your day. That being said, your floral designer should be open to accommodating any specific requests if and when possible. 

8 - DO YOUR HOMEWORK

During initial consultation calls, I urge all of my couples to evaluate other designers. There is no shortage of talent in the San Francisco Bay Area and each designer has a unique set of offerings. Ask for referrals from your venue, planner, and friends. Look at designers’ work and read their reviews. Know what’s important to you in the evaluation process, whether it be aesthetic, testimonials, or communication style. Create a short list of your favorites and aim to schedule consultations about 9-11 months out from your wedding day. By choosing a designer that you feel most aligned with, the process of working together and the end result will be that much more rewarding. Tip: Be gracious, communicative, and kind as you shop around. If you decide to go in another direction, be sure to notify your prospects of your decision.

9 - TRUST THE PROCESS

Choosing a designer that works for YOU is the most important decision. The small details will be sorted out much later in the process, so for now, you can sit back and enjoy having checked off another decision. By creating a team of vendors that you feel truly aligned with and giving them your full trust, you can rest assured your dream wedding will come to life. 

I’m curious, what other questions that have come up for you throughout your wedding flower planning?  Ask me in the comment section below! My hope is that these tips will help guide your conversations easily throughout the planning process. Interested in learning more? Read what my customers are saying here and 7 ways we can work together here. 

LET’S CHAT!

I am currently filling remaining slots for 2020, and booking into 2021. Schedule a complimentary consultation here. I’d love to hear your story.

Anastasia Andenmatten is a private design studio based in San Francisco, CA with a modern approach to customizing florals for weddings, businesses, and events. Featured in Style Me Pretty & Green Wedding Shoes. Named a 2020 WeddingWire Couples' Choice® in the San Francisco Bay Area.

5 Steps I Took to Start My Own Business

Photography by Hillary Jeanne

In celebration of National Entrepreneurship month, I’m sharing a bit more about my small business journey. My hope is that by being transparent about my story, I can help inspire someone else to take a small step in the direction of their dreams. 

At times, starting my own floral design business in San Francisco has felt like one giant leap. But really, it’s been a bunch of baby steps. Once I established the core of my business (my ‘why’, my service, my market, and my target client) I made a plan-of-attack to make it happen. Hint: it wasn’t a business plan. Curious about the baby steps I mentioned above? Read on!

Disclaimer: I’m still in my first year of business, so by no means consider myself an expert. I am figuring things out as I go, constantly reevaluating and making small tweaks. This is what worked for me personally, but my journey likely looks very different than others’. 

1. I BOOKED MY FIRST FEW CLIENTS 

Following my first-ever job at a local flower shop back in Pennsylvania, I spent the past few years practicing floral design on friends and family and freelancing for other professionals here in San Francisco. When opportunities to work with colleagues and friends of friends started coming up, I knew it was time to take the leap and get legit. 

When I wrapped a successful wedding for my first real-deal client, I asked them to leave me a review and refer me to their friends. And it worked! It’s crazy how one small ask can build momentum. From that point forward, I focused on building relationships. If I felt like a vendor or venue was a good fit for me and my clients, I asked for their business. It was for sure uncomfortable at times, but asking never hurt. 

2. I QUIT MY 9-5 JOB 

At that same time I was employed full-time in tech and traveling to meet with my tech clients up to 3 times a month, both in the states and abroad. I was constantly on the road. When I WAS in the office, I was preparing for my next work trip. I was of course prioritizing my 9-5 instead of my passion work. But I’d grown comfortable with the people -- my team and my clients -- and the perks (airline miles, unlimited PTO, the bonuses. And free snacks duh.) 

The kicker was this: I felt no real connection to, or passion for, my work at the time. I can so vividly remember the feeling I’d get. It always struck late at night or early morning when I couldn’t sleep. I felt this sinking feeling that I was wasting my time (actually my life; dramatic I know) doing work I didn’t truly care about. Nothing about the work brought me or those around me real joy. This was the real indicator that it was time to walk away from it, even if it meant leaving the comfort of a steady salary and extra perks.

I’m the kind of person that can’t be happy with myself if I half-a$$ something (hi, enneagram type 1). I knew that if I took a few years to side-hustle this business while trying to juggle my 9-5 job, I’d end up giving both roles 50%. And I’d feel guilty about that. SO, I took a moment to reflect on this chapter of my career, gave thanks for everything I took away from it, then put in my notice. I pivoted to the launch of my flower business, which would be my new source of income. I had to give it my all. Hello survival mode.

3. I SHOWCASED MY WORK THEN SHAMELESSLY PROMOTED IT 

Without a portfolio, I’d have nothing to show to help me book work. So I setup a basic website with Squarespace featuring a (small) gallery of professionally-photographed work. I booked a brand shoot with Hillary Jeanne Photography to create content for a soft launch. I created a business account on Instagram separate from my personal account and somewhat forced all my friends and family to follow me so that I could look super legit with 100 followers (lolll). A WeddingWire page gave me a place to collect client reviews of my services. 

Hillary, also a good friend, reminded me many times that done is better than perfect. By just getting my work out there and not letting perfectionism hold me back, I was able to move to the next step. 

4. I DID SOME ACCOUNTING AND LEGAL STUFF 

My goal was to run a legitimate and profitable business, so I had to take care of the not-so-fun stuff first. Financially speaking, I gave myself a runway, setting aside my budgeted household and personal expenses for the year. This allowed me to stay focused on growing my business instead of affording next month’s grocery bills. Here’s what else I did (this list is in no particular order):

• Consulted with a local tax professional 

• Opened business banking accounts and kept everything personal separate

• Logged every income and expense

• Registered my business with the city of San Francisco 

• Acquired necessary permits and licenses and paid the associated fees

• Setup a business email account 

• Invested in a client management software to manage bookings and communication

• Covered myself with liability insurance

• Created a legally binding contract to act as a service agreement between me and my clients

• Made sure to charge sales tax

This all sounds super fun right? No, but combined, these little housekeeping items made me feel ready to officially launch. Note: every city and state has a different set of requirements for businesses. Talk to local professionals and study up on what applies to you!

5. I MADE CONNECTIONS AND ASKED FOR HELP 

I couldn’t have done any of this without good ole fashioned real life connections. As I was starting out, I reached out to other local business owners and floral designers and met them over coffee. I joined the local SF Rising Tide Society chapter which meets monthly. With no shortage of talent in the Bay Area, I was amazed how everyone embraced the concept of “community over competition.” Over time, these connections have become my mentors and part of my community. Note: this isn’t to discredit online (Instagram) connections, which have truly been a game changer for me and allowed me to tap into a vast community of vendors.

I also ate some humble pie and asked for help. A friend created a logo for me. Another friend helped me with deliveries. My sister reviewed my website. My husband proofread proposals. My girlfriends emailed all their girlfriends to let them know about my launch. Setting aside pride and fear allowed me to be vulnerable and get the help I needed to grow my business. 

IN SUMMARY

I wish there was one single cheat-sheet fast track plan to starting a business. But the reality is, it’s so personal and unique and needs to come from some passion within. While these steps helped me get organized and ready to launch, it’s the relationships I’ve built with my clients and the pure joy I find in THEIR pure joy, that has moved the needle for my business. Everything above is just the inevitable but necessary housekeeping.

I hope you found this helpful! Are you interested in learning more about how to get started in floral design specifically? Reach out to me with your questions at hello@anastasiaandenmatten.com. I’ll share more in a following blogpost!

Follow me on Instagram, where I love to show behind-the-scenes of my day to day as a small business owner.