The details of where exactly my journey into the world of flowers began, and how I've committed to evolving my craft over the last 19 (!!!) years.

When it comes to the “behind the scenes” of my business, I’m an open book. So today on the blog I’m sharing more about a specific investment I made this year, my learnings (and fears and mistakes) around education in this industry, plus my suggestion for those weighing investments for yourself or your business.

I’d like to share with you a part of my creative process that I’ve found really helpful, especially in the past few weeks: vision boarding. Vision boarding is a tool I’ve implemented both in my personal life and in my business. Here’s what you’ll find in this post:

• The truth about vision boards

• Step-by-step instructions to create an effective vision board

• 3 real life examples of vision boards I’ve created

Dreaming up a distant celebration once things are back to normal? Here’s a list of some of the best spots in San Francisco for private events AND ways to support them through this time. Whether it be an intimate wedding, anniversary party, City Hall elopement celebration, or wedding rehearsal dinner you’re planning, you won’t go wrong choosing any of these.

When I was planning my own wedding, I had a lot of questions floating around in my head about the process of working with a floral designer. In this post I share the ways in which I typically work with my wedding clients, to help you understand what the planning process might look like for you. I hope you find it helpful! 

Often times, planning a wedding is the first introduction to flowers for many people. It’s all one big learning process, and finding a florist can seem so daunting. Here are some tips on ways to navigate your own search for your wedding florist. 

At times, starting my own floral design business in San Francisco has felt like one giant leap. But really, it’s been many baby steps. My hope is that by being transparent about my story, I can help inspire someone else to take a small step in the direction of their dreams.  From booking my first clients, to quitting my 9-5 job, and all the steps in between — read on to see how I did it.