The details of where exactly my journey into the world of flowers began, and how I've committed to evolving my craft over the last 19 (!!!) years.

When it comes to the “behind the scenes” of my business, I’m an open book. So today on the blog I’m sharing more about a specific investment I made this year, my learnings (and fears and mistakes) around education in this industry, plus my suggestion for those weighing investments for yourself or your business.

I’d like to share with you a part of my creative process that I’ve found really helpful, especially in the past few weeks: vision boarding. Vision boarding is a tool I’ve implemented both in my personal life and in my business. Here’s what you’ll find in this post:

• The truth about vision boards

• Step-by-step instructions to create an effective vision board

• 3 real life examples of vision boards I’ve created

When Maxine’s family initially reached out to me in search of a floral designer for a dinner they were hosting, I had this strange feeling that I was meant to support them in some way. And then I read Maxine’s story, which hit so close to home for me.

Dreaming up a distant celebration once things are back to normal? Here’s a list of some of the best spots in San Francisco for private events AND ways to support them through this time. Whether it be an intimate wedding, anniversary party, City Hall elopement celebration, or wedding rehearsal dinner you’re planning, you won’t go wrong choosing any of these.