Wedding Floral Pricing Explained – And How to Make the Most of Your Floral Budget

Photography: Kristine Herman | Planning: Harlene Events

Planning a wedding or event in the San Francisco Bay Area means endless possibilities — stunning venues, diverse styles, and an amazing group of talented vendors to bring your vision to life. Flowers in particular are a big part of setting the tone for your day. But REAL floral artistry? It holds a special power – to tell a story of your personal style, to transform your venue space, and to create unforgettable memories for you and your guests that will last a lifetime in your memories and photos.

When it comes to wedding flowers, many couples experience sticker shock or simply don’t realize what goes into the cost. So let’s break down what’s behind the pricing and—most importantly—how to make the most of your floral budget.

What Goes Into the Cost of Wedding Flowers?

1. The Cost of Flowers Themselves

Fresh, premium flowers are a luxury item — and like any luxury, they come with a cost. Here’s why:

• Sourcing: locally grown, sustainable blooms often have higher labor costs, while rare, out-of-season imported flowers come with high shipping fees

• A long journey to wedding day: Flowers pass through many hands before they even reach your florist (growers, wholesalers, shippers, and market distributors)

• Rising costs & tariffs: Global supply chain issues and tariffs on imported flowers continue to drive up pricing

2. Time, Labor & Custom Craftsmanship

Unlike a grocery store bouquet, wedding florals are fully custom and require high-touch artistry. Your floral designer and team aren’t just picking out flowers, they’re:

• Crafting a unique design that aligns with your wedding style, color palette, and venue

• Collaborating with your planner and vendor team to ensure a cohesive look and feel

• Handling planning & logistics (floral recipes, ordering, site visits, mockups, and sourcing)

• Staffing dozens of team members to prep, design, arrange, pack, setup, and breakdown just one single wedding (even more for larger installations)

3. Logistics & Transportation

Getting flowers from point A to point B (in perfect condition) is not as simple as tossing them in the back of a car. Your florist is factoring in:

• Refrigerated vans & trucks to keep flowers fresh

• Careful packaging & transport systems to prevent damage

• Drive time, gas, and mileage

4. Waste & Overages

Florists intentionally buy extra flowers to ensure the best quality and account for natural loss – bruised petals, wilty or broken stems. Nobody wants wilty flowers on their wedding day! 

5. Beyond Just Flowers: The Extras that Make a Difference 

Florists often provide much more than just flowers, like:

• Unique vessels and vases that elevate the vision 

• Candles and candle accessories to complete the tablescape

• Heavy duty rental structures for arches and installations

Photography: Catherine Marie Taylor | Planning: Lorelle Events

How to Make the Most of Your Floral Budget

• Work with a planner: A good planner will help you prioritize your floral budget strategically and work collaboratively with your florist 

• Be flexible: Trust your florist! Flexibility on flower types, colors, and rentals allow them to create something really special while staying within budget.

• Repurpose Arrangements: Ask your florist about repurposing florals from the ceremony to the reception (when done thoughtfully, this is a great cost-saver).

• Focus on impact areas: Instead of spreading your budget too thin, invest in high-impact designs (like the ceremony backdrop or an epic reception installation) where flowers will have the most wow factor.

Photography: Stephanie Lynn | Planning: Olivia Grace Events

Let’s Bring Your Floral Vision to Life!

Wedding flowers aren’t just a line item; they’re a work of art that powerfully sets the tone – transforming your venue and creating lasting impressions for your guests. 

Inquire here to schedule a consultation, and we can start a journey together that will elevate your vision beyond the imaginable.

9 Tips For Finding Your Wedding Florist

Photo by Nathalie Cheng

Planning a wedding is often times one big learning process, and finding your florist can seem so daunting. Having just planned my own wedding a year ago, I recall the overwhelming sense of indecision and what seemed like never-ending vendor searches. I’ve enjoyed coaching my couples through their wedding flower planning, so I figured I’d share some tips on information to think through as you navigate your own search for your wedding florist. 

1 - RUN THE NUMBERS

This part is no fun, but it’s important and worth getting it over with so you can move onto the exciting stuff. On average, florals account for 10% of the overall wedding budget. Big cost factors can include number of guests, location, date, size of bridal party, and quantity and types of arrangements. I give my prospective couples a checkbox-style list of arrangements to select from as a starting point. Determine at a high-level the types of arrangements you’ll be needing for your ceremony, cocktail hour, and reception and rank them in order of importance. Be realistic and know what you’re comfortable spending. 

2 - KNOW YOUR PRIORITIES AND LEAN IN 

Envision your day and the parts of it that are most important and exciting to you. While it would be nice to have ALL THE THINGS, know where you’d like to save v. splurge. My #1 recommendation is always to go for impact, whether that be a killer ceremony setup or a suspended installation over the dance floor or a photo opp moment at cocktail hour. These are the things people notice, and is a great way to focus a budget. I love working creatively with my couples to make the most of their budget, and this is where you can have some fun with your floral designer.  Tip: Don’t be afraid to go with your gut and be vocal about your priorities. This is your day and it should be unique to you.  

3 - DETERMINE YOUR LIKES & DISLIKES 

This seems counterintuitive, but when you’re unsure of where to begin, knowing what you DON’T like can be a great starting point. Think about colors, textures, shapes, styles, vibes. For example, someone who isn’t into rustic bohemian may be more drawn to modern minimalism. Maybe you can’t stand the scent of lillies, but jasmine takes you right back to that vacation where you got engaged. Ruling things out will bring you closer to figuring out what it is you DO like. 

4 - GO BEYOND PINTEREST

It’s really easy to go down a Pinterest rabbit hole, influenced by trends and what everyone else’s wedding looks like. But there’s no reason to limit it to what you see on Pinterest. Go beyond the typical wedding planning sites to find inspiration around you, whether that be nature, architecture, food/drink, travels, fashion, art, or music. Come up with a vision board of a limited number of images that truly speak to you. Keeping it simple will prevent you from overwhelming yourself and your floral designer!

5 - FEEL THE FEELS 

Meditate on your wedding vision for 5 minutes. What are you dreaming of? What do you want your guests to feel as they enter your ceremony? When they sit down to dinner? What do you want to see in photographs on your 5, 10, 20th wedding anniversary?⁣ Come up with a few words that best explain the feelings you want to elicit. Flowers have the power to create an experience for you and your guests. 

6 - GO BACK TO THE BASICS 

If the tips above still make the process feel overwhelming, consider the most basic details of your day that you’ve already locked in, like venue, date, and attire. These are great starting points for inspiration and your floral designer can help create a vision. For example, one of my 2019 brides had no idea what she wanted her floral design to look like, but she knew her ceremony was taking place on a dramatically lit stage at an epic, historic San Francisco music hall. Together we decided the stage would be our focal point for the entire design and focused the designs around one large installation there.

7 - CONSIDER THE SEASON

Seasonality plays a role in availability and pricing of flowers and is worth keeping in mind. For instance, peonies can be quite pricey and hard to find outside of spring while dahlias grow in abundance locally throughout the fall. This isn’t something you need to study up on; the right floral designer will guide you through this. When sticking to seasonal flowers, you are often more likely to save money and also have the freshest stems for your day. That being said, your floral designer should be open to accommodating any specific requests if and when possible. 

8 - DO YOUR HOMEWORK

During initial consultation calls, I urge all of my couples to evaluate other designers. There is no shortage of talent in the San Francisco Bay Area and each designer has a unique set of offerings. Ask for referrals from your venue, planner, and friends. Look at designers’ work and read their reviews. Know what’s important to you in the evaluation process, whether it be aesthetic, testimonials, or communication style. Create a short list of your favorites and aim to schedule consultations about 9-11 months out from your wedding day. By choosing a designer that you feel most aligned with, the process of working together and the end result will be that much more rewarding. Tip: Be gracious, communicative, and kind as you shop around. If you decide to go in another direction, be sure to notify your prospects of your decision.

9 - TRUST THE PROCESS

Choosing a designer that works for YOU is the most important decision. The small details will be sorted out much later in the process, so for now, you can sit back and enjoy having checked off another decision. By creating a team of vendors that you feel truly aligned with and giving them your full trust, you can rest assured your dream wedding will come to life. 

I’m curious, what other questions that have come up for you throughout your wedding flower planning?  Ask me in the comment section below! My hope is that these tips will help guide your conversations easily throughout the planning process. Interested in learning more? Read what my customers are saying here and 7 ways we can work together here. 

LET’S CHAT!

I am currently filling remaining slots for 2020, and booking into 2021. Schedule a complimentary consultation here. I’d love to hear your story.

Anastasia Andenmatten is a private design studio based in San Francisco, CA with a modern approach to customizing florals for weddings, businesses, and events. Featured in Style Me Pretty & Green Wedding Shoes. Named a 2020 WeddingWire Couples' Choice® in the San Francisco Bay Area.

A Contemporary Napa Valley Elopement, featured in Style Me Pretty

Featured on Style Me Pretty

THE COUPLE

Rob and Jason stepped away from their hectic lives in St. Petersburg, Florida to travel to Napa Valley for their most important vacation yet. This time, they were back at their favorite destination to celebrate their love. That, and a weekend of obligatory wine tasting with their dearest family and friends. 

THE VENUES

Rob and Jason exchanged their wedding vows fountain-side at the quiet and exquisite Beaulieu Gardens. From there, guests were treated to an evening of wine tasting, dinner, toasts, and dancing at Promontory Winery. The winery sits in a secluded canyon and is known for its transitional design, top notch wine, and extensive views of the Napa Valley. The property is a true work of art, and a really special spot. ^ All of these things made this the most beautiful dinner party ever.

THE FLOWERS

With Rob & Jason’s floral design concept, I aimed to add softness and intimacy to the concrete, steel, and glass setting.

I started with the communal 26-foot table that guests would gather around because it’s an impressive focal point to build from. Rob and Jason loved the idea of a lush floral runner along the length of the table, so I chose a mix of statement flowers and soft textures. These included anthuriums, lisianthus, ranunculus, roses, and queen anne's lace. Like Promontory’s designs, I wanted my work to feel connected to its natural surroundings while also structural. I placed flowers playfully at varied heights as if they were growing out of the tabletop. 

Lots and lots of candles nestled throughout the flowers created a romantic glow as the sun set, while a monochromatic palette of white added contemporary elegance. Each guest had one lovely little bloom atop their place setting’s menu card.

GRATITUDE

Rob and Jason planned their entire elopement from afar with the help of their amazing wedding planner Tracie Domino. Without a chance to meet in person, I appreciate their grace and openness as we worked together throughout planning. I am lucky to have played a part in their celebration, and have a feeling the party is just getting started for these two. 

Floral Design: Anastasia Andenmatten

Wedding Planner: Tracie Domino Events  

Catering: Paula LeDuc

Ceremony Venue: Beaulieu Garden

Reception Venue: Promontory Winery

Videographer: Tri Luu Films  

Photography: Jeremy Scott 

Music: Napa Valley Media

Officiant: Rose Barboza